ServiceMaster Clean - Furniture Medic International

 and

 the Versatility of Scenic Lycra

 

"The room has never looked this good before" were the words of Pierre 
Landaiche, General Manager of the Memphis Cook Convention Center as decorated 
by IAEG on behalf of Heartbeat Productions for the ServiceMaster Clean - Furniture Medic International 
Convention 

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Main Area

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IAEG in association with Heartbeat Productions designed, built and supervised 
the installation of over 40 oversized pieces of flame retardant stretch Lycra 
in the cavernous West Hall of the Memphis Cook Convention Center creating an 
"intimate" convocation / banquet space for the 1,200 attendees at the 
convention. 

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Over a mile of cord, 80 miniature pulleys and an inventive system of elevated 
"ground" rigging points brought the huge room down to a more human scale 
without a spider web like maze of cordage. All points stretching the Lycra 
to lower points were ingeniously created 8 feet above ground level and hidden 
in the palm decor brought into the room. Fire Marshals and food service 
personnel all were pleased with the clear access to the room although the 
visual size of the vast hall had been reduced by almost a third.

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ServiceMaster Clean - Furniture Medic International Convention 
Memphis , Tennessee 
Produced by Steve Roberts
Lycra Design, Construction and Installation by IAEG, Inc. for Heartbeat 
Productions, Inc. 

Photos courtesy of Steve Roberts

For more information, Contact;

Keith Arsenault

IAEG, Inc. - International Arts & Entertainment Group, Inc.

813 831 3465 

 infoiaeg@aol.com